Solutions Guide for Implementing Google Analytics via Google Tag Manager

Marketers, developers, and practitioners of analytics depend on having the right data at the right time – but implementing analytics

Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions

Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions

Measurement is constantly evolving, and while metrics by themselves each tell us something interesting, they do not necessarily tell the

The customer is always right, at least that’s what they say. If you believe in that, then stores must acknowledge

When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce

More useful There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We

Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand

Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just

Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app, an easy way to view

Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing