Marketers, developers, and practitioners of analytics depend on having the right data at the right time – but implementing analytics
Product ratings on Google Shopping now help shoppers in the UK, France and Germany make decisions
Last year, we introduced product ratings on Product Listing Ads in the US to help consumers make better purchase decisions
Evolving Beyond The Conversion With Neil Hoyne
Measurement is constantly evolving, and while metrics by themselves each tell us something interesting, they do not necessarily tell the
How will your store reach omni-channel shoppers this year?
The customer is always right, at least that’s what they say. If you believe in that, then stores must acknowledge
The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones
When it comes to brick and mortar stores, misinformation runs rampant. For instance, search results only send consumers to e-commerce
Building a better hotel search experience for travelers and hoteliers on Google
More useful There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We
Introducing Google Compare for U.S. car insurance
Whether it’s buying the right car insurance or finding the best credit card, people want an easy way to understand
Build a loyal user base with three new Mobile App Analytics reports
Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just
AdWords app launches on Android
Staying on top of your campaigns just got easier Today, we’re introducing the AdWords app, an easy way to view
Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display
Turn window shoppers into buyers. From the moment a person’s left your website or abandoned your shopping cart, programmatic remarketing