Cross-posted on the DoubleClick Advertiser Blog While global sales of L’Oréal Luxe makeup brand Shu Uemura were booming, reaching its
Search Ads on Google Play and new app promo tools roll out to advertisers and developers
People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy
Easily update and validate ads with new enhancements to Merchant Center data feeds
Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by
Introducing more powerful Dynamic Search Ads, built for your business
Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers
See the future of video by looking behind you: Introducing 360 degree video ads
Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion.
Introducing Manufacturer Center – a tool to help brand manufacturers provide authoritative product information to online shoppers
With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries.
Working Together to Filter Automated Data-Center Traffic
Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises
Winning the shopping micro-moments
Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% —
Get richer insights by measuring Display ads across apps and the web
People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order
Paid search Best Practices right in your inbox
We get it. You’re busy. Staying on top of your AdWords game is important, but there are only so many