Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, web analytics is not just a process for measuring web traffic, but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics can also be defined as the process of analyzing the behavior of visitors to a Website. Web analytics enable business to attract more visitors, retain or attract new customers their service offerings, to increase the revenue and decrease their marketing spends with precise targeting their customers at right point of time, at right place and at right price.
In web analytics field Google Analytics certification is the most widely known certification and is considered as the benchmark for knowledge of web analytics.
I started giving my Google Analytics certifiation in year 2010 and since then revalidating my knowledge almost every year to be abreast of latest topics in web analytics. I am a Google Analytics Certified Professional for more than 5 years. Specializing in web analytics to find trends to help and make useful changes to website from user point of view. Checking the drop off from customer journey and troubleshooting the causes and helping to fix the problem. Helping business to find useful insights from their website visitor, their behaviour patterns, their likes and dislikes on website was some of the key points to consider in web analytics which is important for business.